Given the fast life of the cities Matatu branding, and advertising becomes very ideal for brands that want to capture an audience with undivided attention. Your product/brand ad shall be embedded on screens in our over 180 Matatus throughout the day with most Matatus clocking 8-10 trips/day. Also when it comes to outside branding ” Busvertisng ” works if you apply it creatively and by use of captivating and easy memorable images. They become viral and reach a much wider audience beyond the scope of the street viewers.

The benefits of Matatu advertising and branding are the following among many;

-They generate quick recall of the product hence this establishes brand awareness

-They penetrate every part of a community with unique and dynamic displays

-They deliver high profile exposure near point-of-purchase locations (if this is an option)

-Speak to an audience whose attention is undivided.

-Supporting positive brand perceptions

-Highlighting exceptional store image

-Emphasizing outstanding product value

-Targeting specific consumer groups

-Encouraging cohesion between brands, products and consumers

-Influence sales